New “ila abi” art print

This is a personal project. Five years ago my dad passed away suddenly from a heart attack. We had always known that he had blood pressure problems, but I had just seen him a few days before and the shock was profound. I had already lost my mother when I was twenty, and to lose…

Sharjah Font

Arabic comes first with Sharjah! In 2018 I was invited to participate in a pitch for the branding of Sharjah. The client explained that the Arabic typeface that they would like to commission was so integral to their brand personality and what they represented that they wanted to have a type designer right there from…

Louvre Abu Dhabi Light Installation

I consulted for the acclaimed artist Jenny Holzer for her light installation at the Louvre Abu Dhabi for its 5th anniversary. She chose my Amareddine typeface to match the Latin and the type was projected beautifully on the exterior of the museum. I was particularly struck by how gorgeous the reflections were and it was…

mbc Shahid

This is a special project as I designed both Latin and Arabic parts of their custom typeface. It was the beginning of lockdown in 2020 and I thought a challenge would be a good distraction from it all. I usually collaborate with other designers for the latin, and this is only the 2nd Latin I’ve…

(Bloomberg) Asharq News

The name Bloomberg requires no introduction so when the news site came to the Middle East, I was asked to work with the team to create a custom typeface as well as to adapt the logo type into Arabic. The word Asharq was adapted so as to carry the same visual language at the Latin…

DP World

DP World has chosen my typeface Makdessi as their corporate typeface in Arabic, and I collaborated with Design Studio in London on the Arabic adaptation of the logo. The logo’s letterforms were drawn custom to match the Latin (note the similarity of Waw and latin R and D). The design aimed to match the width…

Abu Dhabi Media Font

I collaborated with Pentagram in 2018 to design a custom typeface for Abu Dhabi Media. The project started while I was still at Monotype and I completed the design in the months after I left. The typeface is used most of the Abu Dhabi Media brands such as Abu Dhabi TV, YAS TV, and Abu…

Power. Politics. Identity.

Typefaces embody the unspoken messages in our words, which is why it’s more important than ever that there is plurality for the voices of the Arabic culture. Award winning typeface designer Nadine Chahine argues there’s a place for both the classical and the modern lettering in the contemporary language. This talk was given at a…

Noto Sans Arabic

My work at Monotype allowed me to take part in Google’s project and its development of the Noto Sans family. I designed this Arabic typeface which is mainly targeted towards reading on screen. Noto Sans is the largest typeface family worldwide and aims to cover every known writing system that is encoded.

Dubai

In 2015, while still at Monotype, I was asked to develop a special Arabic+Latin typeface to carry the name of Dubai and that would ship with Microsoft Office 365. I lead the design team and was the principal Arabic designer on the project. The new typeface family was launched by His Highness Sheikh Hamdan bin Mohammed…