Arabic comes first with Sharjah! In 2018 I was invited to participate in a pitch for the branding of Sharjah. The client explained that the Arabic typeface that they would like to commission was so integral to their brand personality and what they represented that they wanted to have a type designer right there from…
Category: Custom type
mbc Shahid
This is a special project as I designed both Latin and Arabic parts of their custom typeface. It was the beginning of lockdown in 2020 and I thought a challenge would be a good distraction from it all. I usually collaborate with other designers for the latin, and this is only the 2nd Latin I’ve…
(Bloomberg) Asharq News
The name Bloomberg requires no introduction so when the news site came to the Middle East, I was asked to work with the team to create a custom typeface as well as to adapt the logo type into Arabic. The word Asharq was adapted so as to carry the same visual language at the Latin…
Abu Dhabi Media Font
I collaborated with Pentagram in 2018 to design a custom typeface for Abu Dhabi Media. The project started while I was still at Monotype and I completed the design in the months after I left. The typeface is used most of the Abu Dhabi Media brands such as Abu Dhabi TV, YAS TV, and Abu…
Noto Sans Arabic
My work at Monotype allowed me to take part in Google’s project and its development of the Noto Sans family. I designed this Arabic typeface which is mainly targeted towards reading on screen. Noto Sans is the largest typeface family worldwide and aims to cover every known writing system that is encoded.
Dubai
In 2015, while still at Monotype, I was asked to develop a special Arabic+Latin typeface to carry the name of Dubai and that would ship with Microsoft Office 365. I lead the design team and was the principal Arabic designer on the project. The new typeface family was launched by His Highness Sheikh Hamdan bin Mohammed…
SST Arabic
While at Monotype, I designed the Arabic part of the new corporate typeface for Sony, SST Arabic. The typeface is part of a large family comprised of many scripts such as Latin, Greek, Cyrillic, Thai, and Japanese. The design is a Kufi-Naskh hybrid that is mean to work in a variety of sizes and applications….
Gebran2005
I was asked to design the headline newspaper for An-Nahar which is the largest and oldest Lebanese daily. The project was part of a larger redesign of the whole newspaper by renowned designer, Mario Garcia. This project dates to when I was the Arabic Specialist at Linotype. The typeface is in the traditional Simplified Naskh…